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The future began in 1907

In the early 1900's combustion engine cars were unreliable and dirty.

Electric vehicles could be charged at home and used in an instant, and so became the vehicle of choice. William C Anderson manufactured the first Detroit Electric in 1907. By 1910 they were leading the way, selling up to 2,000 cars a year.

Looking forward

The time is right to rekindle the pioneering spirit of Detroit Electric as the era of the combustion engine begins to loosen its grip, and the promise of an exhilarating pure electric driving experience becomes a reality.

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Our vision at Detroit Electric is to change the way people choose their products and services through electric technology, one invention at a time.

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Detroit Electric is an iconic brand in the electric vehicle sector, an original innovator and pioneer that began life in 1907. Five years after the brand's resurrection by CEO Albert Lam, excitement is building at the heart of Detroit Electric once again.

The company's first commercial offering, the SP:01, delivers on Detroit Electric's mantra of
'Pure Electric Performance', offering superior performance, driving dynamics and class-leading handling. The limited-edition SP:01 will herald a new family of all-electric production cars, including two other high-performance models that are planned from 2016.